As a DJ, this information is invaluable in seeing how the music reviews and editorial coverage impacts what people at concerns and events I work. Rolling Stone covers the more mainstream hip hop, house music, soul and on occasion, indie bands. SPIN is much bolder in their content and is more effective in attracting younger readers who want to be on the cutting edge of the music scene. Figure q: SPIN Network Demographic Analysis shows the results of analyzing the SPIN website using Quantcast. Figure 1: SPIN Network Demographic Analysis (Quantcast)

Figure 2 shows the demographic analysis of the Rolling Stone, using their website as the basis of the analysis using Quantcast. As can be seen from the Analysis, Rolling Stone has a significantly larger audience and has a larger percentage of its total audience being Male (71%). Rolling Stone has over double the number of readers as SPIN (as can be seen from the monthly visit figures around the banner of each analysis, 1.3M monthly for SPIN and 3M for Rolling Stone). For additional demographic analysis of Rolling Stone please see Appendix a.

Figure 2: Rollingstone.com Demographic Analysis

(Quantcast)

3. Try to sum up the editorial mission of each of these magazines, and explain how that mission is accomplished in its pages.

SPIN is an edgy, opinionated publication that seeks...

The editorial mission is also designed to become a topical, useful reference for DJs who are mixing hip hop, house music, rock and indie music as well. SPIN also has an urgency to its content; the publication looks to create excitement about the up-and-coming musicians and rock stars globally known.
Rolling Stone's editorial mission is broader, and has progressed over the years to become more of a newspaper for the musical industry than being focused entirely on emerging musical acts and their latest records. Rolling Stone has also gone more mainstream and is also more politically minded than it the past, devoting more pages to the election than SPIN for example. As Rolling Stone caters to a bigger audience, they are not as edgy and direct in how they communicate as SPIN does.

Works Cited

Ainsworth, Anthony Bailey. "A year in the Life of the African-American Male in Advertising: A Content Analysis." Journal of Advertising 35.1 (2006): 83-104.

Kolbe, Richard H., and Paul J. Albanese. "Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines." Journal of Advertising 25.4 (1996): 1-20.

Raab, David M. "New Metrics for Social Media." Information Management 21.6 (2011): 24.

Appendix a: Additional Statistics on Rolling…